Information We Collect

Rip Curl may collect information you provide directly, information connected to your order, and information automatically collected when you use our website.

• Contact details, such as your name, email address, billing details, and delivery information.
• Order information, including products purchased, order history, transaction details, and customer service messages.
• Account information, if you create or use an account on our website.
• Website usage information, such as pages viewed, device information, browser type, cookies, and analytics data.
• Email preferences, including whether you subscribe to or unsubscribe from marketing emails.

How We Use Information

Rip Curl uses customer information to operate the store, process orders, provide support, improve the shopping experience, and communicate with customers.

Order Processing

When you place an order with Rip Curl, we use the information you provide to confirm your purchase, process payment, prepare order details, communicate order updates, and assist with customer service requests.

We may also use order information to help prevent fraud, resolve disputes, manage returns or exchanges, and keep accurate business records.

Payment Information

Payments may be processed through PayPal, Stripe, and credit card payment options. Rip Curl does not need to store full payment card details in order to provide customer support.

Payment information is handled by the applicable payment processor so your transaction can be authorized, completed, refunded, or reviewed when necessary.

Cookies & Analytics

Rip Curl uses cookies and analytics tracking to help the website function, remember preferences, understand site performance, and improve the customer shopping experience.

• Essential cookies may support cart, checkout, account, and website functionality.
• Analytics cookies may help us understand website traffic, page performance, and customer browsing behavior.
• Marketing or preference cookies may help personalize website content or measure engagement.

You can usually adjust cookie settings through your browser. Some website features may not work correctly if certain cookies are disabled.

Email Marketing

If you subscribe to Rip Curl email marketing, we may use your email address to send promotional messages, product updates, offers, and store news.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in an email or by contacting us at [email protected].

Service Providers

Rip Curl may share limited information with service providers that help operate the store, process payments, manage orders, provide customer support, analyze website performance, or support email communications.

These service providers are only given information needed to perform their services and are expected to handle customer information responsibly.

Data Security

Rip Curl uses reasonable administrative, technical, and organizational measures designed to help protect customer information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, online store, or electronic storage method can be guaranteed to be completely secure, but we work to protect customer information in a responsible way.

Data Retention

Rip Curl retains customer information for as long as reasonably needed to provide services, process orders, resolve customer support questions, meet recordkeeping needs, prevent fraud, and comply with applicable obligations.

When information is no longer needed, we may delete, anonymize, or securely retain it according to our operational needs.

Customer Privacy Rights

Depending on where you live, you may have rights related to your personal information. These may include the right to request access, correction, deletion, restriction, or a copy of certain personal information.

To make a privacy request, contact Rip Curl at [email protected]. We may need to verify your identity before completing a request.

Children’s Privacy

Rip Curl does not knowingly collect personal information from children. If you believe a child has provided personal information through our website, please contact us so we can review the request.

International Users

If you access Rip Curl from outside the location where our store operations or service providers are based, your information may be processed or stored in a different country than where you live.

By using the website or placing an order, you understand that information may be handled by service providers involved in operating the online store, processing payments, fulfilling orders, or supporting customer communications.

Policy Updates

Rip Curl may update this Privacy Policy from time to time to reflect changes in our store operations, services, website features, or privacy practices.

When changes are made, the “Last updated” date near the top of this page may be revised. Continued use of the website after updates means the revised policy applies going forward.